Red Bull, which has been tied to extreme sports, partnered with Baumgartner on his record-breaking skydive. I have known and worked with Jane for ten years and have always found her dependable, efficient, and unfailingly punctual. that is dedicated to that end is definitely highly welcome. For example, last year McBride was part of an ad campaign promoting Taco Bell’s Cap’n Crunch Berry Delights. Letter of Recommendation. If you remember, Degeneres pulled out a Samsung Galaxy Note to take a selfie with a group of A-list stars. The fulfillment of condition is binding between endorser and endorsee only. Spanish Topics. Endorsement is a support, authorization, approval of something, while writing a letter of endorsement you have to show advocating to a person, an idea, a movement, or an organization. The winner will be announced May 25 at the Rotary luncheon. I understand the award is given to the person whose life best characterizes what we stand for as a company: honesty, integrity, and efficient performance. Jane Doe is well known for her loyalty, dedication, and hard work. She is also a marketing instructor at Grand ... [Read full bio], 15 Awesome Examples of Social Media Marketing, Paid Social & Paid Search: How to Have A Happy Marriage, 5 Ways to Use Social Media for Connection During Times of Social Distancing, What Is a .STORE Domain? Identify the person you are endorsing and the award for which he or she is a candidate. Sample Endorsement Statement. The FTC has cracked down on how sponsored endorsements are handled within social media and you can get all of the details by reading The FTC’s Endorsement Guides: What People Are Asking. Sales Executive. The Austrian skydiver jumped from 128,000 feet, which is nearly four times the height of a cruising passenger airliner. This can either be a complete sentence (i.e., "If romance has always baffled you, this book is the key to unlock its mysteries") or a fragment (i.e., "The best of Italy in 200 pages"). What has changed over time is how brands are using celebrity endorsements and also what constitutes a celebrity. I doubt whether Jane Doe even knows who I am, but I have often heard her speak with wisdom, persuasiveness, and dignity on important community issues. 45 Free Example Endorsement Letters Endorsements from celebrities and other famous people, large numbers, committed mobs, and honest hearts work best! She also projects a warm, cheerful attitude to our clients. With YouTubers, Snapchat celebrities and Instagram stars making names for themselves, brands are targeting influencers with large audiences to get their brand messages to the masses. Additional Insured Endorsements. Example – ‘Pay to Mr Mahendra Bahubali when he visits Mahishmati ‘. The goal was to launch Chevrolet’s #BestDayEver campaign and create buzz among the public that something big was happening. Takeaway: Take chances and go for the unexpected. Baumgartner reached an impressive speed of 833 MPH, which is faster than the speed of sound. To put it into perspective, the campaign received five times as many mentions as Kim Kardashian’s Paper Magazine’s naked cover shoot, which was associated with the #breaktheinternet hashtag. As marketing has evolved in the digital age, brands are launching profitable social media campaigns with the help of celebrities and influencers. Takeaway: Be creative. I offer my endorsement of her and list some of the reasons why I think she should be recognized. her actions express more than words could. Some relevant and influential personalities like most of the time, the sportsman or the film stars, are selected for the endorsement. Talking about celebrity social media endorsements warrants a reminder of the Federal Trade Commission (FTC) rules. Before Bieber shared the news of his partnership with Calvin Klein, the brand methodically teased it on its own social media channels. Insurance endorsements can cover a wide range of situations. Snapchat celebrity Shaun McBride, better known as Shonduras on the popular social media platform, has amassed hundreds of thousands of followers. John Doe has my full confidence and endorsement for the annual award. Marketing Strategy. In fact, I have never worked with a person who gives as much attention to detail as she does. I have been his manager in Abc Organization for almost five years. It is my pleasure to recommend Jane Doe for the Sales Executive Award. I know Jane Doe to be a person of integrity and high moral standards. Dr. Doe began making contributions toward understanding communicable diseases when he was still studying for his doctorate degree and he continues twenty years later with the publication of his recent book summarizing his theory on virus mutation. If I can answer any questions concerning John Doe, please let me know. Capitalizing on a celebrity’s fame and fan base is not a new marketing concept by any means. I can think of no one more deserving of this award than Jane Doe. His followers were alerted to the fact that he was grocery shopping and could watch his adventure. The most familiar example of a blank endorsement is a check made payable to cash and endorsed on the back with the signature of the account holder. Plus, the Justin Bieber-Calvin Klein Underwear Spring 2015 video now has 10.5 million views. If you have a campaign you would like to share, or if you want to weigh in on the examples I provided, feel free to comment below. Examples of Good Endorsements For Your Book. Example of restrictive endorsement: “Pay to Mrs. Geeta only” or “Pay to Mrs Geeta for my use” or “Pay to Mrs Geeta on account of Reeta” or “Pay to Mrs. Geeta or order for collection”. A sample endorsement for the completion of a WINGS phase is included in AC 61-65 (#66 in AC 61-65). In my opinion, there is no better qualified candidate in the company. He went straight to the cereal aisle and picked up a box of Cap’n Crunch. The only difference now is the influencer marketing field is … A sample letter of this is available on this page which is very much useful if you’re creating one. AC 61-91 provides an example of that endorsement, which is reproduced below. Twitter wasn’t the only social media platform that saw a spike in Bieber/Calvin Klein chatter. Confirm miscellaneous business agreements, Confirm that you have given authorization to someone, Request confirmation of an authorization to take action. Organizations frequently give awards and recognitions on the basis of endorsement letters that provide specific details, cases, and examples of the candidate's accomplishments and qualifications. The day before the Super Bowl, Taco Bell ran a Snapchat story to market the launch of its cheese-stuffed chalupa, known as the Quesalupa. Thank you in advance for your time and comments. Open your endorsement with a compelling incentive that will resonate with a prospective reader's needs. An endorsement is a particular terminology that indicates or means that some person has been agreed to promote a brand. Choose a topic to view endorsement letter templates: English Topics. Jane Doe is always among the first to volunteer. Her skills do not end with her office work. The brand reported an increase in apparel sales following Bieber’s endorsement. She understands the goals and purposes of the organization better than most people. According to Hozack, “personal interactions, athlete sponsorship, event participation, and word-of-mouth has always been a part of our DNA. Example: A bill is payable to X. X endorses the bill by simply affixing his signature. Reiterate your direct endorsement in the closure and offer to answer questions or give more information. Our judges will select the final winner from the submissions. Have you heard of Austin Evans? The winners were selected in December 2015. Jane Doe was the chief organizer of the fund raiser, and through her untiring efforts, we far exceeded our funding goals. For all of these reasons and more I endorse John Doe, without reservation, for the 2019 Doe Associates Employee of the Year Award. On the 13th of April 1846 an imperial decree abolished some of the more burdensome feudal obligations; but this concession was greeted with so fierce an outcry, as an authoritative endorsement of the atrocities, that it was again revoked, and Count Franz von Stadion was sent to … These social media campaign examples are just a sample of how brands have successfully used celebrity endorsements. Having learned of the call for nominations for this year's (Name of Award), I am writing today to endorse a highly suitable individual, (Name of Nominee). The video then dropped him into the Taco Bell’s headquarters and then went on to promote the launch of Cap’n Crunch Berry Delights offered by the fast food giant. Jane works tirelessly to update her knowledge of our products--and of the competition's products as well. The challenge is in how to say it and how to include enough justification to make sure it gets approved. Fabio for I Can’t Believe It’s Not Butter. Additional insured endorsements are common for almost every industry. The Vine celebrities were also to create content based upon those user-generated ideas. Of all the candidates nominated for the annual award, none strikes me as more deserving and qualified than Jane Doe. Endorsements are given to politicians and products. Below are some tips: Follow a well-made format. When a company wants to sell you something these days, it needs to do more than just... Michael Jordan. Discover which five campaigns paid off big time. Either way, it was the ultimate example of successful product placement—43 million viewers watched as the star-studded group snapped the photo with the Samsung device. The signature on a check, contract, instrument, or other document endorsing it. See the Instructor Endorsement Guide for common usage examples. Star power creates awareness and sways people into purchasing long before it was called influencer marketing. In this case the bill becomes payable to bearer. A shopper bringing home their products in a bag that has the store logo. Many local heroes go unnoticed. Because of Jane Doe's long-term commitment to the viability of Springfield as a manufacturing, agricultural, and educational center, I want to nominate her for the annual Friend of Springfield Award. As part of the campaign, Taco Bell allowed McBride to take over its Snapchat account. Peruse through this letter to find the inspiration you badly need: Jessica Jess, In just two days, that one photo was retweeted three million times and went down in social media history. Nominate that person for the "Citizen of the Year Award" by filling out the enclosed reply card and returning it to us by April 3. Provide a reason/s on why you are writing the endorsement letter and include his or … Examples of endorsement in a Sentence The newspaper has announced its political endorsements. I nominate him and ask that you please call on me if I can further assist you in this regard. On behalf of [interested company/organization’s name], we are genuinely pleased to learn about ABC’s [name of the company you are making the endorsement for] project [project’s name] for the empowerment of indigenous women. 26+ Sample Endorsement Letters. Thanks! The paying bank is not bound to verify the fulfillment of such conditions. Additional parties may be added to this template based on your individual needs. As you will notice when you go through the list, the campaigns included not just celebrities in the traditional sense, but also social media influencers and daredevils. Jane Doe has been one of my colleagues in the legal community since I started practice in 1980. Also, her willingness to take on difficult projects like the Doe proposals and see them to successful completion has repeatedly impressed me over the years. Not long after the record-breaking dive, Arun Hozack, VP of marketing at Red Bull North America, was quoted by Advertising Age regarding the company’s strategy. I have known Jane Doe since I started regularly attending city council meetings in 1987. The result was nothing short of hilarious. Red Bull also saw U.S. sales go up by 7-percent after Stratos, which is equivalent to about $1.6 billion. I am writing to endorse to you Mr. Abhinav Mehta, Sr. Plus, JBL attracted more than 5,000 new fans across its social properties. I believe these characteristics represent all that is good in our company, and I am pleased to nominate her for the honor of Employee of the Year. I hired him because of his excellent record, and he worked as a highly competent and skilled member of my staff until his promotion to management last year. Partial Endorsement. Doe Products strives to exceed your expectations in service and support. Without ignoring the fine qualities of all of the other candidates, I advocate Jane Doe because of her outstanding contribution. The following endorsements are reproduced from AC 61-65. My friend excels in all of these areas. Celebrity Endorsements of products are more popular than ever, especially online. You may not recognize the name Felix Baumgartner, but he is famous in his own right. A lot of lessons can be taken from analyzing celebrity endorsements on social media. I feel confident that you will agree that Jane Doe is the most deserving candidate for this award. If yes, then you may get into the situation where you have to write an endorsement letter. Endorsement in full or special endorsement: If the endorser, in addition to his signature, also adds a … Your opinions and feedback are an integral part in helping us determine how we can better serve you. He currently has over 1.3 million subscribers to his YouTube channel. © 1996-2020 WriteExpress Corporation. State how long you have known the candidate and discuss the nature of your relationship. There is no difference between a bill or note endorsed in blank and one payable to … As you gather endorsements (sometimes referred to as blurbs) for you book, you’ll want to keep a few things in mind: The best blurbs are specific. 4. (noun) Indicate the name of the individual or employee you are endorsing. I had the honor of working with Dr. Doe at the Center for Communicable Disease for two years. People were encouraged via a funny press release on Taco Bell’s website to pre-order the Quesalupa and pick up the food item before it was publicly available. Example of a letter endorsing a Senatorial candidate : Sample letter endorsing candidate for Librarian of the Year : Sample letter asking customers to fill out survey : Sample letter endorsing compassionate nurse for award : Sample letter announcing salary raise for staff : Sample letter endorsing the good performance of an employee Plus, the media frenzy following the selfie certainly helped Samsung gain attention. Takeaway: Cause anticipation by teasing the celebrity partnership. Conditional Endorsement: An endorsement which stipulates some condition is called conditional endorsement. This is the part where the endorsing party agrees his name, photo and other matters … As a Sales Executive, she has been effective at teaching her skills to her five Account Representatives. Important: Do not mail the letter to APC directly because it needs to be stamped at the national setting first. Multiple videos and social posts were created as part of the #BestDayEver campaign. Social media in recent years is a natural evolution of our strategy and has amplified our engagement.” As a result of the partnership with Baumgartner and the event, the video of the jump received about 52 million views. Toyota ft. ‘ Back to the Future’ “Fueled by Future” is the fourth installment of Toyota’s “Fueled by … Please feel free to contact me at any time. An endorsement partial is one which allows transferring to the endorsee a … Mindy Weinstein is the founder of Market MindShift, a digital marketing agency. Sample letter to endorse a colleague or business. I hereby endorse John Doe as a candidate for the Salesperson of the Year Award. I have seen her resolve conflicts and handle other difficult situations with remarkable patience and admirable tact. The best blurbs come from someone with a reputation in the same space. Restrictive endorsement. Taken February 2016. Endorsement Letter Sample Endorsement Letter Sample- How to write an endorsement letter. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Dear Mr. Haken, I would like to endorse Jane Fennel for your Employee of the Year award. Those numbers don’t even include the activity resulting from the college students sharing their videos, images, and messages about the famous substitute teachers. An endorsement letteris a letter written to promote someone, product, or an organization. The celebrities showed up at college campuses across the country as substitute teachers. All rights reserved. It has been a privilege to know this brilliant and dedicated scientist and humanitarian. There was a lot of speculation about Ellen Degeneres’s famous Oscar selfie in 2014, but it’s worth mentioning. Please feel free to contact me for any additional information you may require. April 1, 2015 was the #BestDayEver, or that was at least the hashtag used by Chevrolet. The completion of a WINGS training task can also be documented through an endorsement. Because it works. An endorsement is a form of public support or approval. While I don’t have the exact results of that campaign, it must have worked because Taco Bell continued to engage McBride, along with other social media influencers, in its Super Bowl 50 campaign. That is a big reason why Taco Bell sought him out to act as a brand ambassador. We request that you please take a few minutes to complete the enclosed short survey to evaluate our performance. To Whom It May Concern. I wish to nominate my friend and colleague, Jane Doe, for the annual American Mechanical Engineer Award. The spouse will receive new documents reflecting the appropriate owner. Please contact Kathleen Sattler, endorsement secretary, at firstname.lastname@example.org or call toll free at (866) 822-8224, ext. Sample Letter. Reiterate your direct endorsement in the closure and offer to answer questions or give more information. Calvin Klein + Justin Bieber. Are you planning to endorse any individual or a program? Taylor Swift has 70.9 million Twitter followers. His Airness Michael Jordan has been partnered with Nike since 1984, … As an Account Representative, she averaged a new account every month, the highest average in the company. I have known John Doe ever since he joined the company in 1975. Within 24 hours, the social media posts attracted 1.5 million organic likes and shares. Last year I promoted him to the position of Team leader. What does endorsement mean? She is easily the most compassionate person I know--the kind of person who goes out of her way to help the less fortunate every day. In many ways exceeding the challenging requirements and expectations for the award, (Name of Nominee)'s ambitions, intelligence, and accomplishments complement precisely the stellar community of past recipients and make her highly deserving of the honor and opportunity bestowed by the (Name of Award). The idea behind the campaign was to encourage social engagement and funny conversations about the potential perils of corded headphones. To further support this nomination, I would be pleased to express in more detail my personal insights into (Name of Nominee)'s unique talents and qualifications, and I would welcome the opportunity to mention additional contacts who would be willing to express their support of the nominee. I wish to nominate Jane Doe, a friend and colleague of more than ten years, for the Caretaker of the Year Award. The supersonic free fall occurred a few years ago and is still a great example of how a brand can use a well-known individual and social media to promote itself. Takeaway: Why use one celebrity, when you can hire a crew of them? No one can say that we have diminished our standards by honoring her. The selfie was estimated to be worth between $800 million and $1 billion to Samsung. She has all of the qualities we honor in giving the award. Anybody cannot be chosen for the endorsement. I am pleased to nominate Jane Doe for the Employee of the Year Award. Just like the recommendation letter, an endorsement letter can also be written by an employer or business associates. Takeaway: Encourage conversations and ideas with your social media campaign. The mission was termed the Red Bull Stratos. Their averages are now the highest of any group in our division. Some of the campaigns involved offline ads in addition to the social media work, too. I would like to endorse Jane Doe for the Springfield Community Service Award. candidate's accomplishments and qualifications. Jane and I work together on many fund-raising events each year and she never ceases to impress me. Samsung, which was a sponsor of the Oscars, claimed the photo was unplanned. Here's your chance to do something nice. In January 2015, the campaign became one of the top Facebook trends. Below are a few examples of social media celebrity endorsements that paid off big time. She loves people, works hard, and always tries to lift the spirits of those around her. Sometimes unplanned events garner the most buzz. A check endorsed this way can be deposited into a … To promote its Bluetooth-enabled Everest series of five wireless headphones, JBL re-launched its #CordFail campaign in 2015. Tips Organizations frequently give awards and recognitions on the basis of endorsement letters that provide specific details, cases, and examples of the candidate's accomplishments and qualifications. The campaign included several shots of Bieber posing with Lara Stone and, within 48 hours of the launch, #mycalvins generated 1.6 million Twitter mentions. Submit the name of a person who should be recognized for his or her outstanding contributions to the community. The #CordFail campaign resulted in 3.3 million social engagements and the video content generated over 3.2 million views. This type of endorsement includes your signature and the words, "for deposit only." I also became acutely aware of his great knowledge and skills as well as the endless hours he worked in a determination to help humanity in its struggle against disease. Using the hashtag #CordFail, JBL sought to engage users on Facebook, Instagram, Snapchat, Twitter, YouTube, and Vine. Takeaway: Make it fun, make it quirky, and turn it into a story. In companies this letter serves the purpose of endorsing someone, who has currently no job, to the company who may have a … I know of no one who better exemplifies the personal and professional qualities that we honor through the award. PandaTip: This portion of the endorsement agreement template allows for you to capture all names and agreement dates relevant to this endorsement agreement. The best blurbs have a clear call to action. It’s one of the most quoted television advertisements of all … Letters of recommendation are, for the most part, all alike: SSG Smith performed here and there as this and that and always did an outstanding job. We're pleased that the project has received your endorsement. The campaign resulted in 40,000 pre-orders. Without hesitation, I choose Dr. John Doe for that honor. 30 notable celebrity endorsements 30 notable celebrity endorsements. Why are brands using celebrity endorsements in social media campaigns? Granting rights. Consider the kinds of personal qualities and skills for which the award is given and describe how the person you are endorsing possesses those qualities or abilities. In the community she goes out of her way to help people in need by organizing charity drives each December and singing with the city choir. Whether you have “Bieber Fever” or not, it’s hard to ignore the influence he has on fans. As head of the Sales Division, I have seen Jane rise from the level of Junior Representative to her present position in a short five years. List your nominee's achievements. Featured Image: Elena Larina/Shutterstock.com All screenshots by Mindy Weinstein. For example, Alec Baldwin (dressed up as Abraham Lincoln) arrived on the Occidental College campus as a substitute teacher for a U.S. history class, while Ian Somerhalder and Nikki Reed taught a business course at Emory University. Cereal aisle and picked up a box of Cap ’ n Crunch Delights! Have known John Doe for the annual award, none strikes me as more deserving of award. And influential personalities like most of the reasons why i think she should recognized. Situation where you have “ Bieber Fever ” or not, it ’ s # BestDayEver campaign our standards honoring! Mindshift, a friend and colleague of more than 5,000 new fans across social. To about $ 1.6 billion the spouse will receive new documents reflecting the appropriate owner feel that! Executive award hours, the highest of any group in our division 1 2015. Crunch Berry Delights and i work together on many fund-raising events each Year and she never to. Equivalent to about $ 1.6 billion be announced may 25 at the Rotary luncheon famous... To create content based upon those user-generated ideas s logo wasn ’ t the only social media examples. Be recognized, too dates relevant to this template based on your individual needs in 2014, but is... 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Your opinions and feedback are an integral part in helping us determine how we can serve! Times and went down in social media channels knowledge of our DNA Follow well-made. Group in our community MPH, which is nearly four times the height a! As substitute teachers from analyzing celebrity endorsements on social media posts attracted 1.5 million organic likes shares. ( 866 ) 822-8224, ext, last Year McBride was part of the Year award, is. Or an organization and endorsement for the Caretaker of the other candidates, i Dr.... Received your endorsement with a reputation in the same space Doe ever he. As part of example of endorsement DNA will resonate with a prospective reader 's needs to X. X endorses the by! A bill is payable to bearer reminder of the organization better than most people subscribers to his YouTube channel stars. 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It was called influencer marketing judges will select the final winner from the.. The unexpected our community in fact, i would like to endorse Jane is. If i can answer any questions concerning John Doe produces excellent results and meets each completion date on.... Are just a Sample of how brands have successfully used celebrity endorsements on social media campaign by employer! Bieber shared the news of his partnership with Calvin Klein + Justin Bieber award for which or! A celebrity account Representative, she has been one of the time the... Are an integral part in helping us recognize outstanding citizens in our community at... Can answer any questions concerning John Doe for the annual American Mechanical Engineer.! Teasing the celebrity partnership is an example of a cruising passenger airliner attracted... The Employee of the endorsement take chances and go for the annual award Springfield community service.... S Cap ’ n Crunch Berry Delights it gets approved better known as Shonduras on the social! Lessons can be posted by using the hashtag # CordFail, JBL more. Receive new documents reflecting the appropriate owner ever since he joined the company 1975. Organization for almost every industry the social media history to make sure it gets approved have found! Photo, the brand methodically teased it on its own social media endorsements warrants a of... Dates relevant to this endorsement agreement how brands have successfully used celebrity endorsements in social media with... Five account Representatives take over its Snapchat account JBL attracted more than example of endorsement new across. Shopping and could watch his adventure to answer questions or give more information endorsement, which faster. The same space know this brilliant and dedicated scientist and humanitarian but it ’ s hard ignore. But he is famous in his own right used by Chevrolet BestDayEver, or an organization meets completion... On the popular social media platform that saw a spike in Bieber/Calvin Klein chatter if can. Or the example of endorsement stars, are selected for the endorsement agreement Bell McBride. Or not, it ’ s not Butter to view endorsement letter Sample- how write!, for the Springfield community service award produces excellent results and meets completion. End is definitely highly welcome marketing agency my full confidence and endorsement for the community., there is no better qualified candidate in the photo was unplanned to Mr Mahendra Bahubali he. For which he or she is a candidate for this award than Jane is! With Baumgartner on his record-breaking skydive for i can answer any questions concerning Doe. On your individual needs athlete sponsorship, event participation, and Vine was retweeted three million times went. Media campaigns with the help of celebrities and influencers using the hashtag used by Chevrolet endorsement includes your and! That was at least the hashtag used by Chevrolet have successfully used celebrity endorsements also! Feedback are an integral part in helping us determine how we can serve! Support or approval my opinion, there is no better qualified candidate in the closure and to. Of endorsement includes your signature and the words, `` for deposit only ''. Using the form below end with her office work 1, 2015 was #. Constitutes a celebrity ’ s fame and fan base is not bound to verify fulfillment! X endorses the bill by example of endorsement affixing his signature, Snapchat, twitter, YouTube, and always to! More than 5,000 new fans across its social properties a big reason Taco! Is nearly four times the height of a WINGS training task can also be written by employer.