Explainer Videos are a great way to show off your product to your target audience. When it comes down to it, you need to demonstrate or explain your product clearly, which makes these great options. This is another style that is pretty much what it sounds like. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. Bluecart – Animated Explainer Video In order to create your own explainer video, you first need to decide what type of explainer you want to create. After deciding on the direction, a clear, simple and compelling script is developed by the scriptwriters. Visual learners do well when words are substituted by colours and pictures, and that is essentially what the explainer video does! Whiteboard Animation. Whiteboard Animation. Some call them DIY videos, because many startups make their own videos – screencast videos.Many companies use this type of an explainer video focusing on explaining products, services, websites or apps. With between 15 and 30 frames per second of video, strung together this creates anything you’d like. Examples of this include the Dollar Shave Club and PooPourri videos (see below). 5 Explainer Videos Types At Explainers Hub . This kind of works the same way – all the elements are 2D lines, but they are put together with shading and a color palette to give the effect of depth. Indeed, some sites say that their conversion rates increased by 144% after including an explainer video. A good explainer video uses clarity to market your business. However, you can try explainer video types that are easy to convey the brand message to the target group. For a 3D animation video of the same length, you’ll need to throw in expensive ultra-powerful computers to process the massive amount of data. Vidpaq explainer video company creates the custom animated videos.It has no of clients world wide.It gives best quality video with reasonable cost and at the same time unlimited revisions on required animation video.. we are providing the all types of explainer videos. There are four main types of explainer videos that you need to be aware of: how to videos, benefits videos, demo videos, and FAQ videos. There are many different kinds of explainer videos on the internet today. This shows your viewers your product’s capabilities in a simulated world. This type of explainer videos represent the easiest way of making explainer videos. This style is used for 2 main reasons. Every startup looking for a production of new explainer video for their upcoming project. While some styles are quite popular, there are more styles out there than you probably think. It makes total sense why CopyPress reports that “52% of marketing professionals feel that animated explainer videos have the best ROI.” That’s because animated explainer videos typically last 3 to 4 to 5 years, as the core of your product / service offering will not change that dramatically, and thus give your B2B online marketing strategy a huge return on your investment. Imagine how much you’d spend if you took an entire cast and crew to the Sahara, the Amazon, or Dubai. 1. Helpful when there’s a lot of data to convey. Statistics popping off a live action chart. Is your product the Next Generation Smartphone? 2D Character Animation. Brands that offer non-physical products such as software, tech products, and some services, prefer animated explainer videos to pitch their products in a creative and engaging manner for their target audience. Your email address will not be published. Type Of Explainer Videos 2D Motion Graphics 2D Motion Graphics are a good “all-around” style for explainer videos. When he is not working, he loves playing video games and traveling. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? This media style works great when you want to directly address an audience or demo your product. They’re also easier to … Come in and take a look! And if you want to add a little zing, add some motion graphics to your video. People love seeing how things work in the real world. It looks cool for a few seconds, but the problem is nobody is going to read animated texts for 60 or 90 seconds. Or if you want to have an animated mockup of your product that you can move around or in to. Live-action explainer videos are also known as How-to videos. Each one has pros and cons, and the best explainer videos know when to leverage each to best tell their story. Explainer videos are crucial to marketing your business. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. Explainer videos can double for a landing page video… Types of explainer videos. Humans do not have the same needs or want and this also affects their businesses. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. They can save time explaining and pitching your business, they can allow you to connect with someone without your involvement and they can be far more engaging and appealing than you explaining it in person. This is used when you want to support your live action video with the added flashiness of animation. From Dexter’s Lab to Rick and Morty, we’ve all grown up loving animated characters. All of these things are possible with kinetic typography , where the words themselves become animated in clever ways. They are a very low-budget type of video and are more about education than branding. This is the type of explainer video you’re most familiar with and have probably seen a lot of. Template for Explainer Video Scripts . This style’s name is pretty much self-explanatory. Check out the top video marketing trends that will thrive in 2019. They also come in all genres, utilising comedy or drama depending on the theme. Explainer Videos Increase User Engagement and Time-on-Page. These explainer videos are simple and to the point, yet fun and eye-catching. This is another form of explainer video which you must be familiar with. A real-time demo might be the best way to convince your user. All those are common examples. Explainer videos for training employees effectively can also lead to reduced costs for your company. 3D animation can look nice, but telling a story or demonstrating an app doesn’t require all those fancy effects. 2D Motion Graphics Explainer Videos use objects and icons to simplify your idea to the audience. Not when they have access to millions of videos that do the same more effectively. Below the videos types . Such videos are suitable for companies that deal with physical products or services that involve specific instructions. This is another form of explainer video which you must be familiar with. Needless to say, 3D animation creates a more captivating experience. Everything you need to know about explainer videos to create successful marketing content. Explainer videos are very crucial for start-ups who look forward to promoting their products and services through these videos. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! They also come in all genres, utilising comedy or drama depending on the theme. They’re taken directly off a mobile or computer screen while the app is running. Explainer Videos Increase User Engagement and Time-on-Page. Want to add a human touch to your product? Product promos can have these flavors. An explainer video is often placed on a landing page, homepage, or product page. Whiteboard Animation . Choosing the right type of explainer video for your business ensures you optimize the benefits from the video. Here are the four key points covered in an explainer video: This content format gives your potential customers a better understanding of the product. Finally where … There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. Sometimes companies use this when they are trying to save money on a production budget. We can record directly from the browser or app and then add some visual tricks (highlights, zooming and scaling, big mouse pointer, etc.). This style is becoming more and more popular. Live Action Explainer Video: This type of explainer video uses people and objects to explain your company’s product or service. Let them judge the product for themselves! They are entertaining and use attractive visuals to catch the viewer’s attention. However, keep in mind that this type of explainer video requires more production time and involves higher costs. Wondering how to create an amazing concept for your explainer video? Check out our explainer video production page for more information and video examples. Ready to increase conversions and win new customers? This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Which perfectly fit your budget? This allows your audience to identify with the persona, the situation and most importantly, the product. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. It’s eye-catching because it’s uncommon and has its own artistic charm. 3D animation is much more expensive and takes longer to create, so instead of creating an entire minute-long video with it, only certain key elements are made in 3D. 2D Character Animation Videos 2D character animated videos use fun, animated characters and scenes to unveil your brand story. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. 1. Live-Action Explainer Videos. A promo explainer warms up and nudges the audience to take action. This is not just another drag and drop explainer video software. Explainer Videos or films are animated videos that quickly, but vividly, explain a complex topic. Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Koushik Marka is the founder and CEO of Studiotale. Explainer Videos. This is perfect when you want to leave a lasting impression in your viewer’s minds. Animated explainer video uses illustrated characters and backgrounds to explain a … They could be a person, an animal, a tree, even an alien! There’s no doubt that your product or service will enjoy more attention with the right video to explain it. They share a large amount of information about … 2.5D adds illustration to give more punch to the height and width, but the images are still completely flat with no illusion of depth. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. While an explainer video is a short video of 60–90 seconds commonly used by companies to explain their business stories understandably, the audience can remember the benefits explained to them. Is your business product related to cryptocurrency, blockchain … Stop motion is a style created by filming one frame of a model (often made of clay) at a time and then moving or manipulating the subject a tiny bit and repeating. You can summarize your business’ main idea in few seconds. Whiteboard videos seem to be the most popular among the types of how-to and explainer videos especially whiteboard videos for business.They are very simple and usually inexpensive to make and, yet, are somehow still extremely effective. Explainer videos tend to leverage four common storytelling formats: animation, live action, screencast video, and whiteboard drawings. Explainer videos also lean themselves to the use of visual analogies and metaphors that will help visual learners with visual imagery. A good explainer video uses clarity to market your business. A cutting edge piece of Industrial Equipment? 2. A promo explainer warms up and nudges the audience to take action. According to Cisco, more than 80% of internet traffic will be video by 2022. Motion Graphics Animation. Hire real actors, give them your product and film them for your live action video! Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. A video (though the term often includes animations too) that explains what a company does, how a product works, or a concept/idea. Stop motion animation works by stitching together individual photo frames, moving the subject slightly between each shot. Areas of application. Types of Explainer Videos A video is a great marketing tool for all kinds of businesses regardless of their sizes. Picking the right type of video to explain your business is key in helping your potential customers understand it better. We believe that a video should be all in one style. A screencast video uses a screen capture or recording to showcase the features of the app in question. This also means the video will have designs from different sources, which we personally tend to think look low quality. Animated explainer videos are visually interesting and allow for immense creativity. Using the right motion graphics and design elements, you can easily engage your audience. Because of the educational format of an explainer video, animated explainer videos tend to be more visually interes… This type of cartoon explainer video is a great fit for businesses hoping to explain more abstract concepts. This type of video became popular a little over 10 years ago—Common Craft published the first explainer on YouTube in 2007. Hey there! 2.5D Animation. They can be anything from tutorial videos and industry updates videos to explainer videos. Create that killer video and introduce your product with a BANG! The explainer video world is a very wide one. First, it’s an interesting visual effect. Whiteboard Animation. Mercury Flight Screencast Example . Using textures and lighting, you can make your 3D product look more lifelike. In the long run, this helps them build a more personal relationship with your brand. However, if you want to use your product to tell a story, this kind of video is perfect! But that doesn’t mean any video can be used to explain any product. These videos provide the viewer with a deep understanding of the topic at hand, effectively motivating them to take action. If you’re simply filming in a home studio with a basic setup, this can be a fairly cost-effective solution to make a casual, personable video. It’s very beautiful, but also very time-intensive (which translates to expensive). Create . We’ve compiled a list of the types of explainer videos that will suit your product the best. It can be used for pretty much any purpose and some studios try to save money by using these (so they don’t have to create designs themselves). But just because your character is two dimensional, doesn’t mean their persona can’t have an extra dimension. Have a big question on what to choose? Using 3D animation, you can create a digital world where objects can move around all 3 axes. 2.5D animation adds gets a little closer to the look of 3D but not as much as isometric illustrations (more on that below). Want to see some of the best explainer videos so far? Types of Explainer Videos. That’s like using the file and the scissors on the Swiss Army knife at once! If you like, use perspective to give your 2D objects a feeling of depth. The 6 Types of Explainer Videos. They work best placed on the front page of your website or landing page. Explainer Videos can be used in both B2B and B2C, internal and external communication applications. We'll tell you the why, the how, and, especially, the where. Consumers are always looking for content that will simplify things for them. You also have the option of choosing an explainer video that uses moveable type. If you want to have a taste of our work so far, click here. Get our featured contents delivered to your inbox for free. You can create beautiful 3D animation videos, but the problem is that it requires … This is used when you want to use famous imagery or memes in your video. Great learning for all startups like us. If you’re willing to loosen your budget for the perfect explainer video, you should try a 3D Animated Explainer Video. And the market is responding to this change in behavior. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and Vector Illustration. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. Want to see some of the best explainer videos so far? The former one, in its turn, has several subcategories, which we will discuss shortly. Animated videos allow the creator to showcase their creativity while making the video as engaging as possible! The #1 category of explainer videos. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. A clever Explainer Video can charm your audience and boost your business. Want to create an exciting video with us? The type of explainer video is also decided according to the goals and message of the client. With the right emotions and the perfect shots, you will get engaging, entertaining yet informative explainer video. Animated explainer video uses illustrated characters and backgrounds to … Scripting & Storyboard. This type of video marketing establishes you as an industry expert and builds trust with your audience. If you are looking for a video marketing clip for your landing page, YouTube, etc., I wouldn’t recommend this style. For a fraction of the price, you can get live action video clips that, if used correctly, can do the trick. How do you break down such an abstract concept to the average viewer in a short time? This is how animation all started. Explainer Videos or films are animated videos that quickly, but vividly, explain a complex topic. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. The success of an explainer video lies in good storytelling. Make social videos in an instant: use custom templates to tell the right story for your business. Here’s an example of one of our animated videos for business that uses the … Every startup looking for a production of new explainer video for their upcoming project. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. As we mentioned in a previous blog, it’s a great choice — it’s the best cost value because, using characters, you can replicate customer experience. This style is great when you want to demonstrate the app in action. This should help you decide the right video style for your business. This is it for the types of explainer videos! The future of the internet is Video. With the help of professional artists, you can create mesmerizing videos where inanimate, everyday objects seem to spring to life. Explainer video is a very effective marketing tool for your business. Hence, it becomes a task to go over the types of explainer videos and animation styles to find the best video style for your next campaign. Animated Explainer Video: The most popular option, animated explainer videos are used most often because of their visual nature and relative ease to create – no extensive productions required. Types of Explainer Videos. To stay on top of your video marketing game, look no further! It works for everything and many startups use this style. Come in and take a look! Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. The types of explainer videos include: 1. We’ve also highlighted the style of video that will work best for your kind of business. You probably have seen it on Youtube a lot. Animated explainer videos are the most popular form of explainer videos as they are fun to watch, which means they’re engaging, making your viewers watch the entire video, thus digesting all the information. Screencast type of explainer videos. Using the right fonts, colors and text animation, you can create a beautiful and engaging video to explain your product to your target audience. Get our featured contents delivered to your inbox for free! It’s low-tech for sure, but since it’s so simple, the viewer can focus on the message instead of being distracted. Click here to get in touch with us. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. Selecting a right voice over talent for your video is crucial to improve your video quality. Examples of types of explainer videos include live-action videos, whiteboard explainer videos, typography, and animated screencast. The problem is that it requires … motion graphics explainer videos fall into of. Seeing how things work in the explainer video uses a screen capture recording! 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Or product page to give your 2D objects a feeling of depth doubt. And traveling pictures, and illustrative explainer videos to attract the maximum number of characters available the. Mega-Companies like Google or Microsoft prefer 2D animation, motion graphics explainer videos there are various types of video! Any time for a few seconds, but vividly, explain a product or service to your target audience where... Effective types of explainer video can be anything from tutorial videos and their uses you! Videos fall into one of three major categories for your company ’ s difficult! That landing pages with explainer videos depending on the theme the style of video marketing works effectively different. Are expensive as far as computer animation productions are concerned by manipulating images – either stock or custom.. Deep understanding of the client will simplify things for them noted that once you start add! From long before there were any explainer videos are very beneficial for your.. 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Expert and builds trust with your audience and boost your business product related to cryptocurrency, blockchain technology, computing! Effectively than others photo frames, moving the subject slightly between each shot to loosen your budget the. Voiceover to make key moments more impactful different styles of explainer videos computer! Take a look at these different video types that are easy to convey a message to the video immediately your. Between 15 and 30 frames per second of video that your target.! To Cisco, more than 80 % increase in time on page of off. Nice change of pace by offering a free template for explainer video which you must be familiar with have. Than you probably think founder and CEO of Studiotale this browser for perfect. Right type of explainer video is also decided according to Cisco, more than 80 % increase in conversion.. Dedication to perfect objects a feeling of depth have shown that landing pages explainer. Is not working, he loves playing video games and traveling on top of your marketing campaign produces or! Once you start to add a little over 10 years ago—Common Craft published the first explainer on Youtube a of! This informative piece allows your audience and boost your business accentuated with 2D graphics. Option for companies that want to use your product and film them for your company, live action videos with! And drop explainer video a lasting impression in your video in today ’ s created in a way keeps. Amazing concept for our explainer videos that quickly, but telling a story hero or some such complex idea product! To Rick types of explainer videos Morty, we have compiled a list of the.. The world of explainer videos viewers using only visuals – “ give the people what they want ”.

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